OkeyBakery brand design
The visual identity system for the OKEY BAKERY bread brand, centered around the symbol "OK," conveys the brand's focus on Mediterranean baking culture through a flexible and adaptable graphic system.
Jia Tong Xing
The brand identity designed for the Jia Tong Xing family mutual aid platform. The incorporation of seal script, traditional colors, and cultural DNA expresses the family's aspiration of "a prosperous life."
MOBAI Tea
Treating white as black, using white as ink. This is how calligraphers and painters understand space and structure. Therefore, the fusion of black and white may express the Zen spirit of tea packaging design.
Tu'er Yeah
Deconstruction and modern expression of intangible cultural heritage ip "rabbit god".
Oak Tree
Using bright colors and fluid forms to simulate the soft textures of cotton candy and clouds. "Softness" is the key word for the brand, permeating the color scheme and graphic design.
New Wave
Brand identity design for New Wave Studio. Just a quick aside, this is actually a question from a previous year's postgraduate entrance exam in visual communication.
Posters
Some essays and exercises